Duke’s Barbershop
Promo ad and flyer for African American barber in Orange County CA, an area with few blacks.
Spectrum Speakers
Initiative to persuade African American students to consider a career in advertising. We created height posters and gave each student one. The poster said at the 6.7ft mark: “See coach about a basketball scholarship.” At the 4.10ft mark it read: ”See us about a career in advertising.”
HBO
Echo’s
Auto detailing services.
Duff!Bear Creativity
During the Pandemic, masks hid peoples’ real selves. We, (Michael “Duff” Duffy & Barry “Bear” Whitfield) encouraged social closeness despite physical distancing guidelines by creating an imprinted face mask with folks’ real faces and emotions, giving some safe humanity to the world, and partial proceeds to emotional awareness.
National Urban League
African Americans were most affected by COVID-19. Ironically, resistance to the vaccine was the strongest in the African American Community.
We created a theme “All in” which served as a rallying cry to the black community. Instead of preaching or shaming blacks into signing up, we painted a hopeful picture of what could be gained from signing up for the vaccine.
The campaign reminded the target audience that the vaccine is the key to getting back the life they love, but to get that life back depended on increasing vaccinations among African Americans.
Executions featured simple, yet priceless moments in life that could be lost to COVID, if the virus was allowed to spread.
National Urban League
Easton
Street Hockey Catalogue –
Surface doesn’t matter.
It’s what’s on the inside that counts.
Easton
Ice Hockey Catalogue –
There is one second that can completely define who you are and where you are about to go.
It will not come again.
Covered California
We covered Californians with access to affordable healthcare coverage.
Covered California
Louisiana Civil Rights Museum
Louisiana Civil Rights Trail
An ad campaign concept we created for “Making Rights Real”, celebrating Louisianans who were an integral part of starting the Modern Civil Rights Movement.
Louisiana Civil Rights Trail
Male Involvement Program
Local urban youth community, mentorship outreach.
American Red Cross
Community blood drive outreach.
African American Medical Network
Continuum Health Partners
With satellite offices and doctors NowServing in the Harlem community, St. Luke’s Hospital wanted New Yorkers to know, they need only travel as far as down the street for world-class medical care, for them and their families.
Continuum Health Partners
Continuum Health Partners
New Orleans Tourism
An ad campaign concept we created for Forever New Orleans, in which viewers could relate to; thinking about, and dreaming up different ways to level up their travel & entertainment experiences, only to be hit with an epiphany— there’s New Orleans!
New Orleans Tourism
Spiderwire
National ad introducing revolutionary braid fishing line, reeled in apex anglers worldwide.
Louisiana Tourism
Louisiana Tourism needed to turn the page on hurricane Katrina and Rita stories and get tourism back into the state. We brought together historic sites and the histories behind them, generational & contemporary culture and contributions, stories and voices of the black experience in Louisiana, and created “Louisiana’s African American Heritage Trail.” And changed the narrative to “A Story Like No Other.”
Online and onsite, regional and national travelers planned and experienced their destination visits on the trail.
Louisiana Tourism
Click image and mosey down the African American Heritage Trail.